Understanding the Money Soft Power as Agencies and Artists

June 26, 2020, 2:00 PM - 3:30 PM

Session Type: Panel

Soft power is when people or organizations use things like arts and culture to attract and co-opt others, rather than coerce. It can be both lucrative and dangerous for arts groups and artists. How can arts agencies and cultural institutions navigate the opportunities and challenges connected to soft power goals?
Learning Objectives:
  • Learn what soft power is and why arts and culture are central to its success.
  • Hear how both arts agencies and cultural institutions have navigated soft power-related funding opportunities.
  • Explore how to keep clear of any controversies or antithetical outcomes from donors seeking soft power influence.