Understanding the Money: Soft Power as Agencies and Artists

June 26, 2020, 2:00 PM - 3:30 PM

Session Type: Panel

As national trade, economic development, and immigration policies shift, how are cities adapting? And how do cultural leaders working in the public sector navigate soft power goals within government? In this session we will define cultural diplomacy; highlight exemplar case studies of global cities getting it right, and highlight the dangers, pitfalls and minefields that can cause problems down the line.
Learning Objectives:
  • Learn what soft power is and why arts and culture are central to its success.
  • Hear how both arts agencies and cultural institutions have navigated soft power-related funding opportunities.
  • Explore how to keep clear of any controversies or antithetical outcomes from donors seeking soft power influence.