Developing Your "Escalator Pitch" for the Value of the Arts

June 26, 2020, 4:00 PM - 5:30 PM

Session Type: Lab

How do you get people who are not on your boat onboard when it comes to the usefulness, value, and impact of arts and culture on communities? In this workshop, learn to match what you have to what they need,use language that they understand, and back it up--and then go practice with a special "escalator pitch" session!

Learning Objectives:
  • Learn what framing science is and how it is applicable for the arts--particularly when it comes to the arts and other community issues.
  • Explore actual case studies and go step-by-step through why they succeeded or failed.
  • Map out your strategies for communicating the value of the arts in your community, and try them out on fellow participants.