Approaching Businesses with Opportunity Instead of an Ask

June 26, 2020, 4:00 PM - 5:30 PM

Session Type: Discussion

Arts organizations often come to businesses with their hand out asking for funding support instead of approaching them with mutually-beneficial opportunity. In this discussion, explore how you can “flip the script” and meet prospective business partners where they are by speaking in their language, about their interests. Learn how help your corporate colleagues think about the arts as a way to meet their business goals, not just a place for charity.
Learning Objectives:
  • Learn how to be more effective at engaging the corporate sector in your communities.
  • Learn about tools and best practice examples that spotlight exemplary innovative arts and business partnerships.
  • Explore how to adjust a pitch or ask into an approach focused around reciprocal benefit, partnership, innovation and their business goals.