Readability as a Tool for Access and Equity

Friday, June 14, 2:30 pm - 4:00 pm

Every arts organization wants to be more inclusive but do the words we use to communicate keep people from taking part in our programs and services? Marketing and communication materials often require high levels of education and insider knowledge from readers, excluding potential audiences. This presentation explores how text can create barriers to inclusion andaudience development, and what we can do about it.

Learning Objectives:

  1. Learn how text that is difficult to read alienates current and potential audiences.
  2. Discover how to evaluate the readability of your own text.
  3. Gain skills to improve the readability of your own text.

#aftacon

Presenters
Rob Maguire
Director, Marketing + Communications
Emily Carr University of Art + Design

Rob Maguire is the Director of Marketing and Communications at Emily Carr University of Art + Design in Vancouver, Canada. Before joining the university in 2017, he held marketing roles at Vancouver's renowned Museum of Anthropology and the Saskatchewan Jazz Festival, and taught copywriting at the University of British Columbia. Rob is particularly passionate about socially engaged art and cultural policy, and supports projects that seek to educate, inspire and build our communities. He also moonlights as the board president of Pi Theatre, a bold and uncompromising company based in Vancouver’s historic Chinatown.