Cultivating Influencers into Allies

Sunday, June 16, 9:00 am - 10:30 am

How do you strategically develop and maintain relationships with local influential artists, officials, and private sector leaders and leverage their power over time across multiple platforms and programs? In this panel, hear about how such alliances start and succeed, and why they're crucial.

Learning Objectives:

  1. Learn strategies for cultivating influencers into allies and supporters, and maintaining their engagement over time.
  2. Explore some of the challenges of influencer cultivation, including issues of time and resources.
  3. Think about how to bridge friendship and cultivation.

#aftacon

Presenters
Nora Halpern
Vice President, Strategic Alliances
Americans for the Arts