The New Mainstream: How Changing Demographics Are Shifting Your Community
Saturday, June 9, 4:30 pm - 6:00 pm
As our communities begin to look different from those of past generations, how do we adapt to these changes? Learn what significant demographic changes in communities across the United States mean for your organization. The latest U.S. Census results show the Asian population as the fastest-growing ethnic group in the nation, while Latinos are closing the majority gap in California, which would make it the first U.S. state with a non-white ethnic majority. Moreover, the number of households with same-gender parents is rising. Explore why these trends underscore the need for arts organizations to adapt and remain relevant to their constituencies.
Contemporanea
San Francisco, California
Presenters
Salvador Acevedo
PresidentContemporanea
San Francisco, California
Salvador Acevedo is principal and president of Contemporánea, and he has spent more than 15 years designing and implementing successful communication strategies as a marketing consultant, executive, and researcher. Contemporánea's communications strategies are rooted in people's needs, perceptions, and values. Being bilingual and bicultural, he has helped organizations and corporations build bridges with the Latino community, aiding in their development and business opportunities. Some of his clients include San Francisco Museum of Modern Art, the California Academy of Sciences, NASA-UC Berkeley, San Francisco Convention and Visitors Bureau, Sonoma County Economic Development Board, Wells Fargo, Comcast, and Macy's West, among others.
Salvador is passionate about people, an excellent listener, and an avid trend observer; he is equally passionate about helping build stronger communities through his volunteer work at the Independent Adoption Center, the Latin American Film Society and the Mankind Project.
Salvador earned a masters degree in communications from Universidad Iberoamericana in Mexico City; a diploma in marketing from University of California, Berkeley; and is certified by Research in Values and Attitudes, Inc. (RIVA, Inc.) as qualitative marketing researcher. He received the 2008 Latino Business Leadership Awards, presented by the San Francisco Hispanic Chamber of Commerce, San Francisco Business Times, and Wells Fargo.
Session(s):
Shift Happens in the Generation Gap
The New Mainstream: How Changing Demographics Are Shifting Your Community
