Advocacy Rules of the Road

Friday, June 14, 4:30 pm - 6:00 pm

June 2019 means that the 2020 election is just around the corner! This workshop will make clear what you can and can't do in terms of advocacy, decisionmaker education, and political activation.

Learning Objectives:

  1. Go over the electoral calendar, and hear about when you and your organization can have maximum impact.
  2. Gain clarity on what you can and can't do to convene, engage, and educate prospective and current political leaders.
  3. Workshop how your organization is going to be part of activating the arts in 2020 and beyond.


Gustavo Herrera
Executive Director
Arts for LA
Los Angeles, California

Gustavo was appointed as Arts for LA’s Executive Director in December 2018. Prior to working with Arts for LA, he was the Western Regional Director for Young Invincibles (YI), where he was responsible for leading YI’s California offices, including its West Coast expansion. As director, he set strategic direction and advanced YI’s policy priorities on health care, higher education, jobs, and civic engagement for the region. Prior to Young Invincibles, Gustavo was the Chief Operating Officer (COO) of L.A. Plaza de Cultura y Artes (LAPCA), overseeing the day-to-day operation of a county museum, including the oversight of a master plan committee responsible for strategically developing three acres of additional museum campus. From 2010-2012, Gustavo served as the Director of Organizational Development for the Maestro Foundation, a classical music and performance arts organization. Gustavo holds a Master of Business Administration (MBA) degree from American Jewish University and a dual Bachelor of Arts in Global Studies with an emphasis in socio-politics and economics and Art History from the University of California Santa Barbara. He serves on several state and local boards.

Nina Ozlu Tunceli
Chief Council of Government and Public Affairs
Americans for the Arts