Floyd Green

Vice President, Community Relations and Urban Marketing
Aetna, Inc.
Hartford, Connecticut

Floyd W. Green, III is Vice President and head of Community Activation and Local Marketing for Aetna, Inc. He is responsible for developing grass roots marketing strategies to assist in business development, customer retention, healthcare disparities and strategic partnerships. He is also responsible for Aetna’s corporate philanthropic investments to strengthen Aetna’s brand which includes local and national granting, expanding employee volunteerism and employee gift matching programs. His organization manages the implementation of Aetna’s urban marketing strategies designed to address the multicultural/multilingual and generational needs of key constituents as well as to develop alternative distribution channels across all market segments. Finally, his organization is responsible for all national and local events/trade shows as well as the company’s award winning international briefing center.

In January 2013, Floyd was appointed to the national board of the Americans for the Arts. In addition, he serves on the boards of Hartford’s Performs, Pivot Magazine’s Board of Advisors, Xavier University’s Corporate Advisory Board, New Orleans, the Howard University’s School of Communications Board of Visitors. Previously, he served on the boards of Hartford Stage and the Connecticut Forum, the Center for Disease Control (CDC) National Partnership Board for HIV/AIDS and Uptown Professional Board of Advisors. In 2012, he was appointed Commissioner by Mayor Pedro E. Segarra, Mayor of Hartford to the Capital Region Development Authority.

He is a member of the Executive Leadership Council (ELC), the National Alliance of Market Developers, Actor’s Equity Association and a lifetime member of the National Black MBA’s and Alpha Phi Alpha Fraternity Incorporated.

Floyd is the recipient of many professional and civic awards including, 2011 Hartford Children’s Theater Kid at Heart award, the 2011 CT Rivers Boy Scout of America’s Whitney M Young Award, 2011 - 2012 and 2014 Uptown Professional magazine’s top 100 executives in corporate America, one of Savoy Magazine's 2012 and 2014 selection as 100 most influential black executives in corporate America. He has been awarded the 2013 Connecticut’s 100 Men of Color award, the 2013 Connecticut NAACP’s Top 100. He was honored by BlackDoctors.org/Johns Hopkins Center for Health Disparities Solutions as one of their 2014 most influential Blacks in Healthcare, the Connecticut’s George W. Crawford Black Bar Association 2014 Leadership award, featured as one of STEMconnector’s 2014 100 Diverse Corporate Leaders in STEM for STEAM and received the 2015 Catalyst Award for Transformational Leadership by The Conference of Churches (The 224), the 2015 CT NAACP 100 Most Influential and the 2015 DTC Perspectives Outstanding Multicultural Health Marketer of the Year award for innovation among key multicultural populations in America. Finally, he received the 2016 CT Governor’s Patron of the Arts award, the 2015 Merit Award during the National Action Network’s Martin Luther King Breakfast and recently the 2017 Martin Luther King National Service Award by the Institute for the Advancement of Multicultural and Minority Medicine (IAMMM) both in Washington, DC.

Floyd graduated with high honors from Lincoln University in Oxford, Pennsylvania with a B.S. degree in History/Public Affairs. He received a MBA in Marketing/Strategy from Pepperdine University’s Graziadio School of Business and Management, Malibu, California. Born in Newport News, Virginia, Floyd now resides in Hartford, Connecticut.