About
The New Normal—a term we hear every day, but does it mean anything to the work of your organization?
If not, it should. The New Normal isn't just "learning to do more with less." It's also about rapidly changing demographics: a huge increase in the number of Americans over the age of 65; a switch from majority-minority America to one that is increasingly multiethnic; and a swelling digital generation with different world views. The New Normal isn't just our present—it’s our future, too. And in this not-so-distant future our communities will look vastly different.
How is your arts organization adapting to these changes? Is your work vital to the economy and cultural life of your community now—and in the future?
Find answers to these questions during the best professional development opportunity of the year—the 2012 Americans for the Arts Annual Convention—taking place June 8–10, 2012 in San Antonio, TX. Join more than 1,100 arts and community leaders as we discover how the arts can function, change, and thrive in The New Normal
See Highlights from last year's convention.
